In 2017 I have one goal – to be a better marketer. A better marketer of myself. A better marketer for my business. A better marketer for my clients.
To achieve that goal I started thinking about what I can do, and then I saw this tweet.
Starting a little book club to learn about marketing in the first part of next year. Would love to have you along! https://t.co/aeOjLDkxrX
— Jeremey DuVall (@JeremeyD) December 9, 2016
I had met Jeremy at a WordCamp a few years ago and really liked the idea. A couple weeks and a Slack channel later, we now have a fully remote marketing book club with about 8 or so people. Our goal is to read 6 different marketing books over the year and to collaborate as a book club and to create a deeper understanding of the marketing strategies and information that we read about.
For me this is a huge opportunity. While I do ready a couple marketing books every year, I don’t always keep up with the investment into reading and learning that I should. This group will be my motivation to keep reading and more importantly, to be apart of the discussion.
As a side note… This year I’ve devoted my time to growing my business by reading and learning new ways to help troubled areas. A couple examples would be overall project planning and initiation. While we do a good job and every client goes home happy, I feel like my approach is lacking. This marketing book club is just one example of my commitment to learning that I can use to benefit myself and others with.
Okay, back to it… My goal for during this experiment into broadening my marketing knowledge and seeking better strategies and structures to marketing and business strategies as a whole, is to share my experience. Over the next year I will be sharing written reviews and insights into each book I read, along with periodic posts about the book club experience. My goal is to not only share this knowledge but to create a timeline that I can look back at.
Stay tuned. The book club kicks off in a few days and I should start posting about it soon.