2016 Review

I wanted to write down some of my thoughts on 2016 for a few reasons. First, I don’t keep up with my blog enough. In fact I reset it almost every time I want to work with it. I want to be able to look at this post in one year to see how I’ve grown. Second, I want to be transparent about some of my successes and failures over the year so that my followers can see what it really takes to walk in my shoes. While I would say this year was far much good than bad, I still some hurdles that I need to breakthrough in 2017. Mostly this will be about my business Folsom Creative, Inc. but I will sprinkle in some bits of life too.

The Good

  • This year I was able to increase the size of my staff¬†from 2 to 4 employees. While one employee left for a better opportunity, it was still possible.
  • We came within 5% of our sales target this year and have a have a huge pipeline going into 2017. I expect to double our revenue in 2017.
  • We brought in over 100 new clients from another agency right at the end of the year. Talk about a wild ride. I expect to build some great business relationships with these clients and would love to see our referral business increase.
  • We expanded our offerings to include more marketing services focused around content and organic growth. We also added managed hosting and maintenance packages to help create a greater bond for our digital services.
  • I’m going to have another baby! The 3rd girl and probably the final child my wife and I will have. Mini Van?

The Bad

  • I hate conflict and this year was full of it.
  • I had to let go a family member from my staff. He’s a great programmer but has a lot of life to experience before making it work for him.
  • I’m not the best manager when it comes to motivating and being up front with employees.
  • We din’t grow. While we hit our target, we didn’t see growth this year. I’m optimistic 2017 will be better given our 3rd and 4th quarter and prospects of new business.

Overall I would say the year split about even and that leaves me feeling odd. The hustle of business is exciting, depressing, invigorating, and stressful all at the same time. Sometimes it helps to take a break, reset your mind, and focus on taking on something one at a time.

Moving into 2017 my goals are simple. I need to execute strategies & accomplish goals at a faster pace. Keeping up with that commitment means I need to focus my priorities and to be up front with those around me and those who help me, in order to have greater success.

Sayonara 2016